Re/Code is reporting that a new set-top box from Amazon will be revealed next week. The gadget would compete with things like Roku and AppleTV to stream shows from the Internet to your TV. An Amazon box has been rumored for a while and now it looks like it will see the light of day.
At the same time, the Wall Street Journal is reporting that Amazon is working on free ad-supported video streaming. Previously, streaming video was only available to people who signed up for Amazon Prime (which now costs $99 per year). By offering the streaming for free but with ads, Amazon gets a whole new revenue stream and the chance to pitch its Prime service to people who don’t already take advantage of the video and the free shipping.
A free streaming service would go a long way toward encouraging people to buy the Amazon box as opposed to AppleTV or Google's $35 Chromecast which basically does the same thing.
Despite these are just expectations and rumors, we are just a few days away to truly know what Amazon is updating on its video business.
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