Monday, October 25, 2010

LTE Europe: Operators could increase revenues from 10 to 30% .


Press Release

Alcatel-Lucent primary research shows European Consumers and Businesses That Are Ready for LTE Applications


Bell Labs' analysis shows how LTE Applications Opportunities dog drive new revenue for services providers
Paris,  European Telecommunications Operators consumer Revenues Could Increase by as much as 10 Percent, and enterprise Revenues by Nearly 30 Percent as the adoption of LTE technology matures.That's the Finding of an Extensive pan-European study by Alcatel-Lucent (Euronext Paris and NYSE: ALU) That found strong support and demand for Applications enabled by LTE (long term evolution) mobile broadband networks. The study gauged the preferences of More Than 950 4.500 Consumers and enterprise Respondents based in France, Germany and the United Kingdom.
Using the results of the study, Alcatel-Lucent Bell Labs' Network Planning, Performance & Economic Analysis Confirmed That business modeling team this Interested in new LTE optimized translated Into Applications Could Be a Significant Opportunity and Substantial market revenue gain for services providers. The results weitere Concluded That Could Be the Greatest Benefits Gained by leveraging a market entry strategy based on Carefully packaged and priced applications.
Key facts from the survey:
Businesses & Enterprises
  • Interest in signing-up for LTE service was found to Be High across all enterprise segments, and WAS Especially high in medium-and large-sized Businesses. Findings from the survey Indicate That More Than Half of Small-sized Businesses, and more Than three-quarters of medium-sized and large-sized enterprises Are Interested in signing-up for next generation wireless network access for Their Employees.
  • The Findings Indicate That Interest in Accessing LTE Also Impacts customer service loyalty. Again, WAS A Higher response rate report for the medium-sized and large-sized enterprise Respondents. More than half of small-sized Businesses, and over 70 Percent of medium-sized companies, and over 80 Percent of large-sized enterprises report They Would change service providers in order to get LTE.
  • Improved speed and quick response time (Improved interactivity) Were the top two ranked attributes for Enhancing quality of experience, across all enterprise segments. However, ranked Highest speed for the small-sized enterprises, while Improved interactivity WAS MOST important for medium-and large-sized enterprises.
The LTE-optimized in the study Covered Applications Were Received solidly in the three European Countries, Especially by medium-sized and large-sized enterprises. In Addition to mobile cloud computing, the Surveyed Enterprises Also express to Strong Interest in signing up for mobile Collaboration and multi-party video conferencing.
Consumers:
  • More than half of Consumers Surveyed Are likely to sign up for LTE, and 40 Percent Would switch network providers to gain access to the technology.
  • The main Perceived Benefit for Consumers WAS faster speeds.
  • Live Messaging, and Enhanced Next Generation Mobile Music Video with enhanced end-user experience in a next-generation network environment the top three consumer Were Applications tested.
"Anticipation, New Opportunities and Excitement is building Among Both Businesses and Consumers," Said Ken Wirth, head of Alcatel-Lucent's LTE 4G Activities. "Our research results to strong endorsement Are LTE-Enabled Applications That will drive revenue Significant Opportunities for service providers."
"Our analysis shows That with the right end-to-end Infrastructure, bundle offer and market approach, dog service providers capitalize on the pent up demand for mobile broadband services," Said Rati Thanawala, Vice-president, Network Planning, Performance & Economic Analysis, Bell Labs "They Revenues Could optimize migration strategy with a first Focused on Offering Carefully Chosen Towards Applications and Pricing Strategies Enterprises, And Then with creative offers for Consumers."
Having Been selected by seven customers so far for commercial deployments, Including two of the world's largest service providers, and Being Involved in More Than 50 customer trials, Alcatel-Lucent has ESTABLISHED a clear leadership position in Long Term Evolution (LTE).
Our trial and contract awards span all regions of the globe.
More information about Alcatel-Lucent in LTE: www.alcatel-lucent.com/lte


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